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E-Mail Marketing Executive / On-Line Marketing Executive   This job has expired Job id: 28280523
Location: London
Salary: 32000 Per Annum Commission & Bonus, Career Development, Training,
Company:Leo and Bell Ltd
Job type: Permanent
Date posted: unspecified


Description: E-Mail Marketing Executive / On-Line Marketing ExecutiveHammersmith / West London£32,000paAn inspiring, e-mail marketing executive is needed who can challenge our current thinking to deliver a-hands on approach to exceed key readerships for our leading B2B directory websites across Europe, UK and USA and promote and market several event, conference and exhibition websites through e-mail marketing and newsletters. We are looking for someone with at least 3 years solid e-mail marketing experience specialising in copywriting, understanding of e-mail design and distribution with a keen eye for detail. Preferably in the B2B sector. You`ll be based at our new offices in west London and work closely with a team of programmers, designers, the sales team and an SEO executive.You will execute the online marketing communications plan focussing on:- E-mail marketing, covering user touch points, copywriting- Content partnerships, with exhibitions and other webs sites- Newsletter, management and development- Online PR- Database, growing opt in lists and segmentationDuties and Responsibilities - Implement the global online marketing strategy working closely with the Online Marketing Manager- Further develop the websites and oversee product developments and new ideas- Manage and report on e-mail marketing KPI`s across the online directories and event sitesSales Support- Provide sales team with ongoing education and support for key clients- Understanding client requirements and turning these into profit making ideas- Copywriting and sales collateral creationOnline Product Development- Innovate the directory products with new user centric revenue making features- Work closely with Online Marketing Manager on capitalising on new trendsCandidate Requirements Technical and Marketing Skills (Essential)Education, Qualifications, and Special Training - Any qualifications or training undertaken in Online Marketing- Commercial experience in the B2B sector- Must have experience in E-mail marketing. (Example campaigns and reports would be great to bring along)- Desire to learn SEO techniques- Understand web site design, structure and web based technologies- Experienced with E-mail marketing techniques such as segmentation, copy writing and testing - Have an excellent understanding of technology, web site design and the latest online trends per industry sector and in the E-mail marketing industry- Any experience with online content and editorial teams is advantageousAbout The CompanyThis international media group has interests in exhibitions, conferences, publishing and online media. The group's online media division, is a unique model that operates on a stand alone basis, separate to the Group's other media interests. The division continues to experience rapid growth.The product has been in the Internet arena for over a decade and has a portfolio of eight business-to-business online products across multiple global industries. These sectors include: events, gifts and online recruitment. The division operates in five key markets including the UK, USA, France, Germany and Australia and is looking to expand its online activities further in 2006. With a head office based in London and sales offices in the US and Australia, it is a market leader in the online directory products and lead generation services.The division alone generates in excess of 4 million unique visitors across the group of sites and provides localised online services in Germany, France, USA, Australia and UK. The event and exhibition web sites are based all over the world.


Contact: Oliver Cox
Reference: job/oct24

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